The protein gap in Indian diets
The average Indian consumes 35–40g of protein per day. Nutrition science recommends 0.8–1g per kg of body weight — which for a 60kg adult means 48–60g daily. That gap of 20–25g is exactly what one serving of any 20g product fills.
Why not just eat more dal or paneer?
Dal is great, but you'd need 3–4 bowls to hit 20g of protein. Paneer, eggs, chicken — they work in theory. But cooking them properly, every meal, without getting bored? That's where it always falls apart. And the moment you're traveling, whatever routine you'd built disappears completely. Protein supplements don't help either — they require new habits and most taste synthetic. 20g products are different — they're foods you already eat, just upgraded.
Why 20g specifically?
20g per serving is the sweet spot. Research shows that 20–30g of protein per meal is the optimal range for muscle protein synthesis. One serving of any 20g product in one meal gets you there without needing to overhaul your diet. It's one scoop, one meal, one step closer to your daily goal.
Clean protein, not synthetic
We use whey protein concentrate — the least processed form of whey, derived from dairy. It's combined with naturally protein-rich ingredients like peanuts (26g/100g) and oats (17g/100g). The result is a protein profile that comes primarily from real food, not a lab.
No new habits required
This is the core of what we believe. The best nutrition plan is the one you actually stick to. If you already eat podi rice every day, adding 20g podi requires zero behaviour change. Same meal, same habit — just with 20g of protein now working in your favour.
Questions? We're reachable and friendly.
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